Investing in a product with an undeniable demand has never been tastier. If you’re a potential investor seeking for a popular brand to add to your investment portfolio, diving into the burrito business might be your answer. Our Baja Fresh® food franchise restaurants have been serving up Mexican-inspired dishes since 1990 and the popularity the burrito has inspired is why we believe this hot ticket menu item isn’t going anywhere. Let’s take a look at why we believe the burrito has become so popular with our Baja Fresh guests and foodies everywhere!
1.Grab and Go Style is Booming
The beauty of the burrito is the convenience the dish provides a guest who is hungry at that exact moment. At Baja Fresh, we understand that the chaos of our guest’s daily schedules might not leave them time to prepare a home-cooked meal every night. When our guests walk into a Baja Fresh food franchise location, they will be in-and-out with a warm burrito they can eat on the go, in the restaurant or at their workspace. Baja Fresh also offers Burrito Bowls that are a fresh take on this classic staple and has set us apart from the competition.
Our franchising experts believe that having a menu option, such as the Burrito Bowl, which addresses this existing demand for convenience, is crucial. There is incredible evidence showing the popularity of this type of service, as the fast-food industry is projected to reach over $270 billion in total revenue for 2019 alone.
2. Craving Creativity
Baja Fresh franchisees offer guests a variety of add-ons to help them create a burrito or burrito bowl that’s exactly what they’re craving. We have put together an extensive list of proteins, veggies, and flavorful toppers for our guests to add-onto their favorite burrito or bowl
This versatility is not just limited to the types of ingredients our guests choose! Our fresh food franchise is also able to offer guests an Enchilada-style burrito for a fork-and-knife experience. Restaurant guests love menus that facilitate their culinary creativity now more than ever, and the burrito gives Baja Fresh guests that experience!
3. A Staple of a Booming Industry
Perhaps one of the strongest reasons for the burrito taking storm in the U.S. could have to do with the pre-existing popularity of the entire Mexican restaurant sector. Burritos are one of the staple selections of some of the top performers in the industry. Reports have shown that Mexican restaurants have been projected to generate $60 billion in 2019 and the field has put together a growth rate of 4.8% since 2014. Although this growth isn’t exclusive to burrito consumption, the Mexican industry is showing great signs of growth by creating and promoting options like this for guests to munch on.
Want to learn more about the franchising process when you invest in a Baja Fresh location? Contact us today!