OUR INDUSTRY
Fast-Casual Restaurants
The fast casual industry is booming, and there’s never been a better time to start a Mexican fast food franchise with Baja Fresh! Between trends in fast casual, healthy eating, and Mexican food, Americans are hungry for brands that give them access to the high-quality food they’re craving. Let’s take a closer look at a few key industry trends, and how Baja Fresh franchisees are perfectly poised to maximize on each.
Fast-casual restaurants are continuing to grow and are enjoying more popularity than ever. It’s difficult to pinpoint exactly why Americans are flocking to fast casual restaurants, but there are a few possible reasons. Traditionally, American consumers haven’t had much variety when it comes to “fast food.” Diners who were looking for a quick and affordable bite often had nowhere to look to but greasy burger chains. Recent years have brought change, with more restaurants opening that focus on offering quick and healthy food at an affordable price. Baja Fresh is one of them – since 1990, we’ve made freshness our priority, setting us apart from other Mexican fast food franchises that sacrifice quality for convenience. As more and more Americans seek out convenient food options, the Baja Fresh concept stands out.
Mexican Food
When we opened our doors in 1990, there weren’t many other Mexican fast food franchises on the scene. Back then, most Americans weren’t familiar with authentic Mexican cuisine, and had only been exposed to Americanized Tex-Mex. Things couldn’t be more different today. Making up 9% of American restaurants, Mexican restaurants are more popular than pizzerias AND hamburger restaurants! Americans love Mexican food, and every year they are becoming more knowledgeable about the kind of menu items they want to see. Baja Fresh is a unique player in this industry because of the wide array of menu options we have to offer – customers love that they can count on us for flavorful and fresh Mexican food from Baja Bowls to enchiladas. Our high-quality menu sets us apart from other Mexican fast food franchises.
Healthy and Fresh Food
Americans have seen the damage that can be done when they eat unhealthy food, and they’re ready to change their nutrition game. The obesity epidemic now touches the lives of virtually every American, with more people than ever suffering from the effects of carrying excess weight. Americans are looking for ways to get in better shape, making healthy food a lucrative industry. Some estimates value the healthy food business at around $1 trillion! In this regard, Baja Fresh has already made a name for itself as an industry leader.
We make freshness our priority, and have always gone out of our way to set ourselves apart from our competition that largely focuses on deep frying processed ingredients. In our restaurants, customers know they’re enjoying ingredients that haven’t been frozen, warmed up, or taken from a can – we don’t even have can openers, freezers or microwaves in our restaurants! When it comes to freshly-prepared ingredients free of fillers, Baja Fresh stands out from our competition as a Mexican fast food franchise that prioritizes healthy eating.
As you can see, Baja Fresh is an industry leader when it comes to fast casual, Mexican food, and healthy food. Our years of experience in business have helped us develop a strong reputation as a great restaurant to visit for great food at a great price without the wait. When you franchise with us, we’ll teach you the tips and tricks we’ve learned over the years, as well as the ins and outs of our well-established business model. With our help, you’ll have the tools you need to maximize on these industry trends while running your Mexican fast food franchise.
If you are a service provider or real estate representative, please email franchising@kahalamgmt.com
