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Why can Baja Fresh be the Franchise for You? Baja Fresh is not your average Mexican fast food franchise. For more than 30 years, Baja Fresh has offered customers fresh, delicious Mexican fare served up fast and at an affordable price point. Baja Fresh has proven that fast-casual food doesn’t have to be unhealthy or […] Read More
Inclusive Menu Items Now a Staple on Menu Even just a few years ago, plant-based options were often rarities on a typical fast-casual franchise restaurant menu, but those days are over. Now, it’s commonplace to find plant-based options on menus, as well as items that are gluten-free or dairy-free, to increase customer satisfaction and grow […] Read More
What Does it Mean to be Supported by Kahala Brands? Thirty years since the first location opened its doors, Baja Fresh is a household name with locations nationwide. Part of the franchise’s growth can be credited to the support Baja Fresh has received behind the scenes from Kahala Brands™. The parent company to many quick-service […] Read More
Big Demand in the Mexican Food Industry The research is plain: Mexican food is in high demand, and it’s only growing in popularity among American diners. The Mexican restaurant sector in the United States was estimated at approximately $72 billion in 2021, and has shown a steady increase over the past 10 years, with the […] Read More
COVID Has Consumers Changing Their Priorities While the COVID-19 pandemic was no doubt difficult for the restaurant industry, it also offered insights into what consumers want and expect out of the food service industry, and how their needs and lifestyles have changed with respect to their diets. During the pandemic, fast food delivery and pizza […] Read More
