ABOUT BAJA FRESH
Where We Started
The Baja Fresh franchise founders were raised on fast food, like many Americans. However, we realized that it was time for things to change in the fast casual industry. Instead of relying on heavily-processed, frozen, and dehydrated ingredients, we sought to create a restaurant that offered high-quality, fresh menu items.
But it wasn’t just the menu that needed a revamp in the fast casual landscape. We even tried to make the interior of our restaurants feel different, featuring patios, bright lighting, and comfortable seating.
In August of 1990, we opened our first restaurant featuring all-fresh, traditional fire-grilled Mexican favorites. The rest is history!
Baja Fresh Franchise Values
We choose the handmade, not the processed. The farm-fresh, not the tin-canned. At Baja Fresh franchise restaurants, flavor and nutrition are always selected over fillers and fads. Our dedicated customers find that eating well is a way of life and a state of mind. We believe in real food made with passion, for real people. Food that’s always prepared by hand from real recipes and real farm-fresh ingredients, not pre-packaged. Life should be full of variety, zest, and positive energy, energized by good health and good nutrition. It’s this philosophy that sets us apart from our competition time and time again.
What is Baja Fresh?
Baja Fresh franchise locations are fast-casual restaurants that cater to customers who are looking for healthier options than conventional fast food. We strive to make our restaurants comfortable for those who want to enjoy a relaxing meal, while also making it easy for diners on-the-go to get in and out as soon as possible.
We stand out because of the extreme measures we take to ensure freshness (our restaurants don’t even have can openers, microwaves or freezers!). Nearly three decades of experience in this industry have helped us develop a reputation as a popular and healthy restaurant choice among our customers. Given trends in Mexican food, the fast casual industry, and healthy eating, there’s never been a better time to open a Baja Fresh franchise of your own.
Franchising Is Our Future
Did you know that 90% of our locations are Baja Fresh franchises? We realized that franchising was our future years ago, and are always looking for new franchisees to help us spread our “Eat Well. Live Fresh.” philosophy across the country, and across the world! We currently operate franchises in 27 states, and even have a few locations overseas.
We work so well as a franchise brand because our investors love operating our restaurants as much as our customers love our food. We want our franchisees to realize greater independence through business ownership, and we work hard to make it as simple as possible for them to navigate the franchising process.
Shared “Live Fresh” Food Philosophy
One of the most important traits for any new Baja Fresh franchise owner to have is a dedication to serving fresh food that’s a cut above the rest. As you can see from a quick review of our website, freshness is of the utmost importance to us. In order to deliver the kind of high-quality menu items our customers have come to expect, our franchisees need to be committed to giving their all when it comes to food prep and inventory management.
For our franchisees who are similarly dedicated to high-quality and fresh ingredients, Baja Fresh can provide the training and support necessary to run one of our restaurants. We strive to make it as easy as possible for our new franchisees to transition into their careers as Baja Fresh franchise owners! Contact us today to learn more about the qualities we look for in our franchisees, and how we help them enact the “Live Fresh” philosophy as they manage their restaurants every day.