Think back to the last time you and a group were choosing a place to go for lunch. We’re willing to bet that you considered a few places serving burritos, tacos, or enchiladas because the Mexican restaurant business is taking over. But how have Mexican franchise opportunities in the food business changed the fast-casual restaurant industry? With convenient food that doesn’t sacrifice freshness and a new take on quick dining, our Baja-inspired menu is more than just a craze.
Fresh Food, Fast
Sometimes you just need to eat quickly. Not having the time to wait around for a server doesn’t mean you want to sacrifice health or flavor, which is where our Baja-inspired menu shines. Food that is packed with flavor and easy to customize for quick eating is a hit, and consumers are clamoring for it.
However, it is worth noting that not all Mexican food restaurants are created equal. Many menus feature inauthentic, greasy dishes that are dehydrated and pre-packaged without a thought for health or freshness. Baja Fresh™ takes a different strategy, promising our guests fresh ingredients and a delicious meal. We’re so dedicated to this promise, in fact, that our kitchens are built without microwaves, can openers, or freezers!
A New Take
For decades, hamburgers and French fries dominated fast food. If you wanted a quick meal, your options were limited to a few different kinds of burgers, pizza, and maybe fried chicken. Ever since the Mexican restaurant business entered the scene, consumers have relished the opportunity to bypass a greasy burger or rubbery pizza. And the proof is in the pudding (or in this case flan): Mexican food restaurants are more popular than burger joints and pizzerias1!
Baja Fresh is unique among franchise opportunities in the food business because of our focus on freshness. Our guests count on us for fresh, healthy ingredients served in delicious menu items like Baja bowls, burritos, salads, and more.
Investing in a Mexican Food Franchise
So, what does all this mean for you? As you can see, the Mexican restaurant business is taking fast-casual dining by storm and there’s never been a better time to invest.
Opening a Baja Fresh Mexican food franchise positions you in a growing industry with high consumer demand. Revolutionizing the fast-casual space was just step one; the next step is revolutionizing the lives and careers of our franchise owners.
With our expert help on everything from site selection assistance to grand opening assistance to crucial marketing campaigns, you will be serving tasty tacos to happy guests in a short time. The best part? We have decades of experience training and supporting franchisees, making ours a streamlined system unrivaled in the Mexican restaurant business.
Have more questions? Get them answered with our FAQs. Or check out our resource library to learn more about investing in this dynamic industry.
There’s no time like the present! Download the franchise success kit to get started.
External References
- “CHD Expert Evaluates the Mexican Restaurant Industry, the Second Most Popular Menu Type in the USA.” CHD Expert, April 24, 2017. https://www.chd-expert.com/blog/press_release/chd-expert-evaluates-mexican-restaurant-industry-second-popular-menu-type-usa/.
