Own a Baja Fresh
Mexican Food
Franchise
Since 1990, we’ve proven that real food leads to real results.
Own a franchise with $1.2M+* Average Gross Sales potential and pair fresh ingredients with a business model built for growth.
The Baja Fresh Difference
A Valuable Brand
Name
Join a brand with no microwaves, no freezers, and no can openers. Since 1990, we have operated on the principle of serving real food made fresh every day.
The Best
Ingredients
After decades in the industry, Baja Fresh has established a number of important strategic partnerships, securing fresh ingredients so you can offer a menu with incredible variety.
Prime Territories
Available
Secure your future with a brand that’s expanding across the country. New owners have the opportunity to claim prime territories in high-traffic, strategic markets nationwide.
Enterprise-Level
Support
As part of the Kahala Brands family, you benefit from the buying power, site selection technology, and marketing muscle of one of the world's largest franchising companies.
There’s never been a better time to start a Baja Fresh franchise and bring authentic Mexican flavors to your community.
Baja Fresh is a unique player in the food franchise industry because of the wide array of menu options we have to offer. Customers love that they can count on us for flavorful and fresh Mexican food, from Baja Bowls to enchiladas. Our high-quality menu sets us apart from other Mexican fast food franchises.
Two franchise models available:
Full Size Baja Fresh
Restaurant
- This single restaurant option lets you own and operate a full-sized Baja Fresh franchise with seating for many guests.
- Estimated Startup Costs range from $428,560 to $1,034,290.
Non-Traditional
Restaurant
- A Baja Fresh Express burrito franchise is ideal for high-traffic, compact spaces like airports or food courts.
- Estimated Startup Costs range from $224,950 to $791,200.
Baja Fresh
By the Numbers
Over $1.2 Million
Average Gross Sales for the top 20% of franchised stores in 2025
Over $800,000
Average Average Gross Sales for all franchised stores in 2025
Dedicated Brand Support and Guidance
At Baja Fresh, we believe our franchisees’ success is our success. We provide comprehensive training and ongoing operational guidance from industry leaders to help you establish your business with a clear foundation for growth.
Expert Site Selection
We help you find a high-traffic, strategic location so you don't have to guess where to build.
Hands-on Training
A comprehensive program designed to get you up and running even if you've never owned a restaurant.
Ongoing Marketing & Operational Guidance
Receive continuous guidance to help keep your business growing.
Grand Opening On-Site Support
During your critical first days, we provide in-person, on-site support.
Hear From Our Franchisees
I was first introduced to Baja Fresh as a customer and I LOVED the food. I grew up in the restaurant business and I wanted to be involved with a restaurant operation that I could feel proud to stand behind. Baja Fresh is definitely that. All of our cooks, our cashiers, our managers, the corporate team, and the franchise owners like me know we’re serving the real thing, and we’re all proud of it.
My favorite part of being a Baja Fresh owner is interacting with our guests, whether they are long-time fans, or first timers. We have great customers who appreciate the great food and great service we’re able to provide.”
Ready to learn more about the Baja Fresh® franchise opportunity?
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