THE OPPORTUNITY
Baja Fresh stands out from Mexican food franchise opportunities for a number of reasons. Our unique business model and comprehensive training and support have made us a favorite among franchisees for decades. If you’re looking to break into the Mexican food business, Baja Fresh is the franchisor you’ve been looking for to help you establish your new restaurant.
A Valuable Brand Name
One of the key advantages of franchising as opposed to starting a business from scratch is the value of your franchisor’s brand name. It’s important to choose a franchisor who has established a strong reputation that will be an asset to you as you build your business. With nearly 30 years in business and locations across the United States and overseas, Baja Fresh has developed a powerful reputation.
We stand out in the industry because of our commitment to freshness. It’s even in our name! If you’re looking to franchise with a company that goes above and beyond when it comes to quality, the Baja Fresh brand will be an asset to you. Our customers have come to expect the best from us, and our menu has been delighting diners for years. When you open a Baja Fresh restaurant of your own, many of the diners in your area will automatically understand who you are and what you stand for. Rather than spending years introducing yourself and your company to your community, you can take advantage of our years of hard work by operating under our brand name.
The Guidance of an Industry Leader
Many potential franchisees shy away from restaurant investments because they’re worried they won’t have the background, knowledge, or expertise to run their own restaurant. When you opt to partner with Baja Fresh, you can enjoy the benefits of entrepreneurship with the security that goes along with partnering with experts.
We want our franchisees to succeed, which is why we’ve developed comprehensive training and support programs to help them as they grow their businesses. We’ll show you the most efficient ways to operate your restaurant, teach you the secrets of preparing our beloved menu, help you learn to manage bookkeeping, and more! The expertise and guidance you’ll receive is one reason our franchise opportunity can’t be overlooked.
National Buying Power
Baja Fresh has established a number of important strategic partnerships after our decades in the industry. This is great news for our franchisees: by operating under our brand name and utilizing these partnerships, franchisees can look forward to getting top-quality inventory at a great price! By utilizing volume buying, Baja Fresh secures lower prices for its franchisees by negotiating discounts and services from national vendors. With national buying power like this, Baja Fresh franchisees have a distinct advantage over the competition.
Serve an Increasingly Health-Conscious Public
Once, Mexican food was synonymous with greasy, cheese-laden entrees that bore little resemblance to authentic Mexican fare. However, times have changed and Americans are ready for healthier and fresher food options. The Baja Fresh concept is set apart from other Mexican food franchise opportunities because of our all-natural line-caught fish, avocados full of healthy fats, slow-cooked black beans (packed full of protein), and farm-fresh produce delivered at least twice a week. Baja Fresh doesn’t just offer our franchisees an opportunity to break into the Mexican food industry, we also help them capitalize on trends in healthy eating. This ability to serve multiple demographics is just another reason why the Baja Fresh franchise opportunity stands out.
These are just a few of the reasons that the Baja Fresh concept stands out from other Mexican food franchise opportunities. Contact us today to learn more!
If you are a service provider or real estate representative, please email franchising@kahalamgmt.com
