THE ADVANTAGES
Mexican Restaurant Franchise Opportunity
Baja Fresh is a unique Mexican restaurant franchise opportunity, because at Baja Fresh, the emphasis is on “fresh”. We value our guests, and the best way to do that is by starting with high-quality, fresh food. As a Baja Fresh franchisee, you will never receive a shipment of dehydrated meat-like product – only real, fresh ingredients that will keep your guests coming back again and again to your healthy eating franchise.
Customers’ definition of value is fresh ingredients, quality food, and good-tasting food at reasonable prices. But fresh ingredients is No. 1.
QSR Special Report - 8 Fast-Food Trends
Bonny Riggs restaurant analyst at NPD Group
Incredible Menu Variety
Baja Fresh is more than just a burrito franchise. In addition to an exciting menu of burrito options, you’ll give your guests choices that include Baja Bowls, tacos, taquitos, quesadillas, fajitas, nachos, tortilla soup, salsas, guacamole, queso dip, fresh chopped salads, and delicious churros to finish it all off.
61% of respondents say that having a wide variety of menu items is important.
Technomic Future of LSR
Fresh Is Best
I was first introduced to Baja Fresh as a customer and I LOVED the food. I grew up in the restaurant business and I wanted to be involved with a restaurant operation that I could feel proud to stand behind. Baja Fresh is definitely that. All of our cooks, our cashiers, our managers, the corporate team, and the franchise owners like me know we’re serving the real thing, and we’re all proud of it.
My favorite part of being a Baja Fresh owner is interacting with our guests, whether they are long-time fans, or first timers. We have great customers who appreciate the great food and great service we’re able to provide.
Ramsey Zawideh, Baja Fresh Franchisee
Serve an Increasingly
Health-Conscious Public
As we learn more about what keeps us healthy, the general public is becoming more aware of the importance of eating well. As a Baja Fresh franchisee, you’ll be uniquely poised to profit from this increased awareness, and you’ll sleep well knowing you’re serving up all-natural, line-caught fish, avocados full of healthy fats, slow-cooked black beans (packed full of protein), and farm-fresh produce delivered at least twice a week.
More and more consumers are looking for transparency when it comes to restaurant and menu item selection. The leading category restaurant customers are seeking transparency in is health. Respondents (82%) find it important that ethnic items are made with fresh ingredients, while 58% would be more likely to order healthy, low fat, or low calorie dishes if available.
LSR: Ethnic Concepts Mintel Report
Fast Casual Franchises Are Growing!
Fast-Casual Structure
People are busy these days, and that means they’re often looking for a little help when it comes to meal time. Baja Fresh’s fast-casual structure gives guests the quality of Mexican food they crave at the speed and price point they need.
Consistent Growth
“For the fifth consecutive year, the fast-casual segment’s growth in traffic far surpassed that of every other restaurant segment in the 12-month period according to new research from The NPD Group.”
If you are a service provider or real estate representative, please email franchising@kahalamgmt.com
