It’s impossible to underestimate the impact of Mexican food franchises on the quick-service restaurant (QSR) industry. Mexican food is so popular in the U.S. that it’s now ranked as the second-most common menu type, even beating out pizza and hamburgers!1 Here, we’ll break down a few of the ways we’ve changed the face of the QSR landscape, and reveal how Baja Fresh™ is working to continue evolving in a booming industry.
People Crave Fresher and More Flavorful Meals
When Baja Fresh first opened its doors in 1990, the Mexican food industry was filled with restaurants that served Americanized versions of Mexican food classics, relying on processed and greasy ingredients to keep their costs low. Baja Fresh had something else in mind. Not only did we want to serve great tasting food, but we also strove for a menu that featured more authentic offerings from the Baja region of California (served with our own innovative twists, of course). In addition to authenticity, we pledged to always offer food made from the freshest ingredients possible, which is why many of our restaurants don’t even have can openers or microwaves. In 2019, it seems that our original take on things was a precursor to a larger food industry trend: consumers value fresh and healthy food like ours more than ever2.
There are Many Mexican Food Franchises to Choose From
As we explained above, Mexican food is now more popular than ever. As a result, there are numerous Mexican food franchises for prospective investors to choose from. However, not all of these franchises were created equal. It’s important for you to decide not just that you’d like to break into the Mexican food industry, but what type of business you’d like to run. Baja Fresh stands out because we offer more than a generic take on Mexican cuisine. Not only is our menu inspired by the regional favorites of the Baja peninsula, but it’s also characterized by the freshest ingredients possible like line-caught fish, salsa made fresh every day, and proprietary items that can only be found in our restaurants. Our guests value quality as much as convenience, and are happy to spend a few minutes waiting for a fresh meal that’s above and beyond what our competition has to offer.
We’re Always Looking for Ways to Raise the Bar
Baja Fresh started out with higher standards for quality than much of our competition, and we continue that legacy today. Not only do we continue to be unwavering in our pledge to offer fresh, quality meals, but we’re also always conducting research and development to improve our products and services. As a result, we’ve developed a franchise system that can be a great opportunity for investors. Our franchisees receive top-notch training and support as well as the benefits of partnering with Kahala Brands™, an industry-leading franchisor that’s been in business for nearly 30 years. We think we’ve already made an impact on the Mexican food franchise industry, and we’re planning to continue doing so well into the future.
Ready to learn more about what it takes to start a Mexican food franchise of your own? Contact us today.
External References
- “CHD Expert Evaluates the Mexican Restaurant Industry, the Second Most Popular Menu Type in the USA.” CHD Expert, April 24, 2017. https://www.chd-expert.com/blog/press_release/chd-expert-evaluates-mexican-restaurant-industry-second-popular-menu-type-usa/.
- Gagliardi, Nancy. “Consumers Want Healthy Foods–And Will Pay More For Them.” Forbes. Forbes Magazine, February 20, 2015. https://www.forbes.com/sites/nancygagliardi/2015/02/18/consumers-want-healthy-foods-and-will-pay-more-for-them/#6d9db1cd75c5.
