As any business owner can tell you, it’s not enough to open your doors and expect the public to find you. A good marketing strategy is key to building awareness of what it is you have to offer and reaching your best customers. One of the huge benefits1 of partnering with a franchise brand, over starting your small business from scratch, is that a good franchisor offers continued support to its franchisees, and that includes marketing support. When you start a Mexican restaurant business with us, you can count on our expert help to get the word out about your Baja Fresh™ franchise. Let’s take a closer look at how we’ll help you do that.
Decades of Experience
It’s not easy for a new business to establish itself and grow. It takes a lot of time, energy, and money for that to happen, and many entrepreneurs just don’t have the resources to manage all aspects of their business’ growth, especially when it comes to marketing. Furthermore, successful marketing really depends on a sound knowledge of the industry you’re doing business in, so campaigns can be created that target the right demographic and reach your best customer. At Baja Fresh, we have nearly 30 years of experience helping our franchisees market their Baja Fresh franchises. We know our industry inside and out, and have established relationships with a number of key players in marketing, leveraging those relationships to benefit our franchisees. Our connections have helped us develop a cache of marketing materials that perfectly reflect our industry and that our franchisees can utilize once they start a Mexican restaurant business with us. This not only saves them valuable time, but also money. Good marketing campaigns are not inexpensive, but Baja Fresh knows the value of them and is committed to providing the very best in marketing support to all our franchisees.
It’s in Our Name
Of course, there’s one unbeatable marketing strategy that’s really not a strategy at all, and that’s brand recognition. Baja Fresh is a leader in the fast-casual restaurant industry for a reason: our food is always fresh (never frozen!), always prepared by hand from real recipes, and always made with real farm-fresh ingredients — and with Baja Fresh franchises currently in 27 states, there’s a very good chance your community is already aware of our fresh-food approach and knows all about the quality that our brand name implies. No amount of money in the world can buy brand name recognition or a good reputation, and when you start a Mexican restaurant business with us, you’ll quickly realize the advantage of the Baja Fresh name.
Our franchisee marketing support is just one of the many ways we show our commitment to the growth and success of our franchise partners. We’re dedicated to them not only because we think they deserve it, but because our continued good name depends on it. We’re only as successful as each one of our franchisees, and together we continue to be leaders in the fast-casual landscape.
If you’d like to find out more about all the ways in which we support our franchisees, reach out today!
External References
- Goldberg, Eddy. “The Benefits of the Franchise Model.” Franchise.com. Accessed November 27, 2019. https://www.franchising.com/guides/benefits_of_the_franchise_model.html
