The team at Baja Fresh® has constructed a unique franchise opportunity investment that brings you the expertise and business model that come with a nationally recognized healthy fast food franchise brand name with multiple location types to choose from. Finding the best investment is all about identifying a company that highlights the importance of excellence in the guest and franchisee experience. The time you will be spending in your location certainly outweighs your start-up period, so we have gone ahead and highlighted how your investment works with the business model you choose. Read along to discover the quality experience that comes after you make your initial healthy fast food franchise investment.
Fresh Location Models
Deciding what model your healthy fast food franchise will follow depends on the franchise model you believe will be beneficial toward your potential growth. Your options range from an express style restaurant to a single restaurant that is more conducive to a ‘sit-down’ style atmosphere. Both of these styles have their advantages, so you should take a close look at which model type might fit in best with your potential investment quantity.
If you think your area needs a Mexican grill location that focuses on giving customers their meal quickly– an express location could be a good fit for you. This efficient franchise model has been popularized the past decade and expands past the greasy burger that used to come to mind when thinking “fast food.” The cost of opening an express style Baja Fresh location ranges between $229,200 and $630,200, which is the cost to get the restaurant location kick-started.
If you want to expand on your investment and invite guests to sit down and take in the inviting Baja Fresh atmosphere, a traditional restaurant model could be the way to go. The size of the investment is more than the express location because of what you will be doing to fill out the larger model size. To get your Baja Fresh up and running with this type of location, you will be looking at an investment of $348,310 – $994,290. Both of these models do fall under fast-casual style– which has solidified itself as a dining industry powerhouse, bringing in annual revenue of over $570 billion in 2019 at a global scale to date.*
Investing in Your Consumer Experience
When you invest in either of these models, you will also be modeling the experience you will be giving your customer once they enter the doors of your restaurant. A healthy fast food franchise investment is appealing because you’ll be providing your customers with a unique experience from their prior fast-food consumption. This comes in two forms: the quality of healthier ingredients and the warm, inviting atmosphere. In terms of decor, a great aspect for a traditional Baja Fresh restaurant investment is indoor and outdoor seating. The build-out process is something to take into consideration when making your decision on which model you choose for your location.
A part of the healthy fast-food customer experience also includes the delicious product you will be serving your guests. Baja Fresh takes the aspect of “fresh” past the brand name, always providing our customers with premium ingredients to hit their Mexican food cravings. The popularity of this menu style is rising in the United States, so investors are enthusiastic, knowing the constant demand for this category of healthy fast food franchise has continued to grow.
*”Fast Food Industry Analysis 2019 – Cost & Trends.” Fast Food Industry Analysis 2019 – Cost & Trends. Accessed July 31, 2019. https://www.franchisehelp.com/industry-reports/fast-food-industry-analysis-2018-cost-trends/.
**”Mexican Restaurant Industry, the Second Most Popular Menu Type in the USA.” Food & Beverage Magazine. April 25, 2017. Accessed July 31, 2019. https://www.fb101.com/2017/04/mexican-restaurant-industry-second-popular-menu-type-usa/.