Why Baja Fresh Franchise
Baja Fresh is not your typical Mexican fast-casual restaurant. While some Mexican eateries might be associated with greasy, cheese-laden dishes, the Baja Fresh concept embraces “fresh” with house-made menu items, fresh produce, and top-quality ingredients. When it comes to Mexican-inspired food that’s not only served up quickly for customers on the go, but also caters to an increasingly health-conscious public, Baja Fresh is in a class all by itself. The business also boasts a reputation built over more than 30 years at locations across the United States and overseas. Customers know they can expect only the best from Baja Fresh.
Baja Fresh offers customers a variety of Mexican-inspired menu items, including burritos, bowls, tacos, quesadillas, fajitas, nachos, soups, salsas, salads and more – all made fresh and from quality meats and produce. In addition to standard favorites that customers know and love, Baja Fresh is always coming up with new and seasonal menu offerings to keep customers guessing and hungry for more. Baja Fresh also offers entrepreneurs a unique franchising opportunity, in that the business is simple to operate, the franchise offers ongoing support and training, and requires a relatively low investment.
Affordable Price Point
While startup costs are prohibitively expensive with some franchises, Baja Fresh offers an affordable price point to potential franchisees. With costs starting at $202,200 to open up a non-traditional restaurant, or $310,310 for a full-sized single restaurant, Baja Fresh offers entrepreneurs a chance to get into business at a comparatively low cost.
The initial investment with Baja Fresh is lower than other franchise opportunities in the fast-casual Mexican food market, including Qdoba, where the initial costs are as high as $1.17 million. Chipotle Mexican Grill, while considered a competitor, does not offer franchising opportunities at all, and other companies including Del Taco and Taco Bell also require far more startup capital to get into business than Baja Fresh.
Ongoing Franchise Support
When you’re in business with Baja Fresh, you can count on a world-class support team from parent franchising company Kahala Brands™, one of the fastest-growing franchising companies in the world. The international franchisor prides itself on a seasoned, in-house team that knows the brands intimately, are passionate about the concept, and can provide guidance and expertise on every aspect of franchising, including initial and ongoing training programs, franchise development advising, marketing and public relations services, assistance selecting a prime location and other support to help franchisees get on their feet.
Working with Kahala Brands means that you’re in business for yourself, but not by yourself. Franchise partners with Baja Fresh can expect assistance from a veteran support team dedicated to helping everyone within the Kahala Brands franchise family to reach their maximum potential as entrepreneurs. New to small business ownership and need a plan to get your new Baja Fresh franchise off the grounds? Kahala Brands has got you covers. Need assistance figuring out how to broaden your customer base and get new customers through the door? The Kahala Brands team is always there to help.
Meet the Demand
Baja Fresh is a brand that lives up to its name. Since its inception over 30 years ago, the Baja Fresh franchise has set itself apart from its competitors by always putting quality first. While some fast-casual restaurants rely on microwaves, prepackaged ingredients and canned products to cut corners and costs, the Baja Fresh brand values fresh, quality food that’s both healthful and delicious. Slow-cooked black beans, line-caught fish and farm-fresh produce are what customers will find on the Baja Fresh menu.
As consumers are increasingly eating more mindfully and seeking out health-conscious options when dining out, including at fast food franchises, Baja Fresh meets the demand for wholesome, high-quality food made in-house and fresh daily. An industry leader when it comes to healthier fast-casual Mexican fare, the Baja Fresh menu is filled with dishes that not only carry authentic Mexican flavors, but also offer customers a wide variety of options to suit any dietary need or preference, including vegetarian and vegan menu items.
What’s more, research shows the demand for Mexican food has been on the rise for years and is only growing in popularity, making Baja Fresh a prime investment opportunity for potential franchisees looking to tap into the Mexican food market. According to industry research outlet IBISWorld, revenue for Mexican restaurants has grown at a CAGR of 2.4% to $80.3 billion over the past five years, including 0.8% in 2023 alone, and is expected to continue on an upward trend in the years to come.
Learn More about Baja Fresh Franchise
Learn how you can franchise with Baja Fresh starting today by filling out our form here. A Baja Fresh team member will reach out and start a conversation with you about this franchising opportunity and its competitive advantages.
Want to learn more about the Baja Fresh brand, story, and whether Baja Fresh is the right franchise investment for you? Check out the Baja Fresh research pages here for all the details.