It’s no secret that fast casual dining is one of the biggest concepts to hit the restaurant industry. A big reason for this trend is fast casual’s devotion among millennials — the nation’s largest living generation. Millennials, and increasingly other Americans, prefer fast casual restaurants to fast food, viewing fast casual restaurants as the more convenient and fresher option.
The appeal for fast casual restaurants comes from affordable, high-quality food, served up quickly with a friendly attitude. The mission behind the dining experience at Baja Fresh® focuses on these very characteristics, making our brand’s taco franchise a great fast casual restaurant to invest in.
Do you own a fast-casual Mexican food franchise?
The future of the fast casual industry looks strong. Since 2011, the industry has experienced consistent growth and it shows no signs of stopping. Ibisworld® predicts that these trends will continue at least through 2021. This projection showcases the great addition a Baja Fresh Mexican food franchise will be to a growing restaurant portfolio.
Millennials love fast casual restaurants, and they’re not the only generation that does. People across all demographics are becoming more health-conscious and are looking for fresher options to reflect their changing tastes. This recent healthy eating trend has not only benefited the fast casual industry, it’s also bolstered sales in Mexican food. People have become more conscious about what they eat, which is reflected in their desires for fresh ingredients, diverse food groups and more vegetables.
Thanks to Baja Fresh’s reputation for serving up deliciously fresh, never frozen foods, it’s the perfect taco franchise to introduce into your investment portfolio. With a Baja Fresh Mexican food franchise, you can offer guests the fresh ingredients they crave, while tapping into a booming restaurant industry.
Baja Fresh is all about fresh food and eating well – it’s called the “Live Fresh” philosophy. Baja Fresh taco franchise owners believe the food they serve should be fresh and nutritious, and that high quality, fresh food shouldn’t be expensive. Guests of Baja Fresh also have more menu options than at other popular fast-casual restaurants, widening the pool of potential customers by making sure everyone can find something they love.
Bring a Baja Fresh® taco franchise into the fold
If you have a restaurant portfolio that includes fast food or traditional dine-in establishments, consider expanding your reach with a Baja Fresh fast-casual Mexican franchise.
©2017 BF Properties L.L.C. All rights reserved. All other trademarks referenced are property of their respective owners. The information provided herein is for informational purposes only and is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise; nor is it directed to the residents of any particular jurisdiction within the U.S. or elsewhere. The following states currently regulate the offer and sale of franchises: CA, HI, IL, IN, MD, MI, MN, NY, ND, RI, SD, VA, WA, and WI. If you are a resident of one of these states, or of a jurisdiction that has similar requirements, we will not offer you a franchise until we have completed the applicable registration or obtained the exemption from registration, and completed the applicable disclosure requirements. Regardless of what state you reside in, an offering can only be made by a franchise disclosure document.